What do the names sweet chillies, tutti frutti, ratta tat, and flicks flacks have in common? No, they’re not merely food names or moves that you do on the playground. They’re also the imaginative names describing some of the shoes from the Irregular Choice collection. If you’re looking for a vibrant shoe range, this is it!
With appetising names come indulgent styles – be it pumps, boots, sandals or wedges that you’re after, you’ll find the most sought-after shoes on the market today. This label is all about fantasy and fun; walk into one of the Irregular Choice stores and be mesmerised by the dancing ice cream cones, candy-covered gingerbread houses, and other make-believe marvels on the walls. Think colour, pattern and blow-your-socks-off design. But where did it all start?
Irregular Choice first came onto the shoe scene back in 1999 when the British design entrepreneur Dan Sullivan conceptualised and brought the brand to life. It was full steam ahead when the shoes went from being popular in Dan’s home town of Bristol, to a worldwide favourite. The collection sparked something in every person with imagination and a love for high quality shoes! In no time the brand had garnered the reputation of being “the Viagra of the shoe industry”. Since Dan first envisioned the shoes 12 years ago, he has created over 500 designs himself and entered into numerous collaborations with big name brands and designers.
But it isn’t only shoes that they’ve mastered. The popular label has also found a niche in producing a distinct line of handbags, a new ladies’ sneaker range titled ICED, and a to-die-for clothing range. Irregular Choice has clearly got something going and it’s easy to see why. Everyone likes to have a bit of fun, and why not carry that care-free spirit over onto your footwear? They say your clothing says a lot about who you are and there’s certainly truth in that. When you spot someone in a pair of Irregular Choice shoes, you take a second look. They’ll make you stand out from the crowd, every time.
